Instagram Reels Play Bonus Programme: Understanding the Rules

Discover the rules and guidelines governing the Instagram Reels Play bonus programme and learn how creators can earn money from their Reels content. From performance-based earnings to themed reel creation, explore the eligibility criteria and understand what content is ineligible for bonus payouts. Stay informed and maximize your earning potential on Instagram Reels.

In March 2023, Instagram announced changes to its Reels Play bonus programme, affecting users in the US and India. While no new or renewed deals are being extended, existing agreements will be honored until expiration. Here’s an in-depth look at the rules governing the Instagram Reels Play bonus programme and what creators need to know.

What is Instagram Reels Play?

Instagram Reels Play is an exclusive bonus programme designed to help creators monetize their Reels content. It operates on an invitation-only basis, with selected users receiving notifications and invitations via their professional dashboard within the Instagram app. Presently, the programme is available in English and Korean, with plans for additional language support in the future. However, it’s worth noting that content in multiple languages may not always be eligible for monetization.

Instagram Reels Play Bonus Programme Rules and Eligibility

To qualify for the Instagram Reels Play bonus payout, creators must adhere to specific rules outlined in the Instagram Creator Incentive Terms. These rules encompass various aspects of content creation and performance evaluation. It’s crucial for participants to familiarize themselves with these guidelines to ensure compliance and eligibility for bonuses.

Setting Up Bonuses

Once the Instagram Reels Play bonus becomes available to a user, they must set up bonuses on Instagram before the eligibility expires. This process involves navigating to the professional dashboard and accessing the Bonuses section to view the programme’s expiration date and terms.

Earning Bonuses

Performance-Based Earnings

Creators may earn bonuses based on the performance of their Reels content. The amount earned per play can vary, with creators potentially earning more initially and less over time. Additionally, not all plays may count towards a bonus payout, depending on specific criteria and performance metrics.

Reel Creation

Bonuses may also be awarded based on the number of Reels created by a user. Meeting certain criteria, such as creating a specified number of Reels, could result in earning a predetermined bonus amount per reel.

Themed Reel Creation

Participating in themed reel creation, such as responding to prompts for upcoming holidays or events, may also yield bonus opportunities. These themed Reels provide creators with additional avenues for earning bonuses within the programme.

Minimum Thresholds

In some cases, creators must reach a minimum earnings threshold to qualify for a bonus payout. Failing to meet this threshold means forfeiting the bonus payout for that period, although creators may still be eligible for future bonus opportunities.

Ineligible Content

Rights Issues

Reels claimed by another rights holder are ineligible for the Instagram Reels Play bonus programme. Similarly, creators who receive three strikes for Reels violations will be unable to earn money from bonuses for a minimum of 30 days.

Branded Content and Watermarks

Branded content and Reels featuring watermarks from third-party platforms are also ineligible for bonus payouts. Additionally, engagement deemed inauthentic, such as fraudulent or artificially boosted views, may disqualify a Reel from earning bonuses.

Language and Deletion

Reels in unsupported languages and permanently deleted Reels are ineligible for bonus payouts. It’s essential for creators to ensure compliance with these rules to avoid potential disqualification from the Instagram Reels Play bonus programme.

Final Word on Instagram Reels Play Bonus Programme

Understanding the rules and guidelines of the Instagram Reels Play bonus programme is essential for creators looking to monetize their content effectively. By adhering to the programme rules, creators can maximize their earning potential and leverage Instagram’s platform to generate passive income from their Reels content.